In today's competitive marketplace you need to motivate customers to take action, and make a decision. Premium incentives can be used to pre sell, up sell, cross sell and get referrals from customers.
Virtually all businesses offer some type of incentives to gain customer awareness. The question you must ask yourself is “What works most effectively?” You must be able to “Stand Out” and separate your business from the competition, by offering something that will catch the interest of potential customers. Most companies use cash incentives, or discounts that customers pay very little attention to. Giving away products for incentives give a higher perceived value and get a stronger emotional reaction.
The best way to create a successful gift with purchase campaign is to give away a gift with a high perceived value in relation to the action you are looking for the customer to take. The higher perceived value of the gift in relation to the action you want the customer to take = the greater success of the campaign.
Choosing to implement Premium incentive certificates for gift with purchase campaigns gives companies an extreme advantage. You get a higher perceived value and a much lower cost than the actual product itself. You can use this advantage to either save money, or blow away your competition. For example you could potentially give away a value of $150-$200 and have a hard cost of $25-$30.